In theory, everyone knows about health insurance, and some already use an insurance policy, while the government is discussing the issue of compulsory health insurance for the second decade in a row. Today, health insurance is very actively asserting itself in the form of voluntary health insurance.

Voluntary health insurance does not exist in the abstract, but has a direct impact on the development of the pharmaceutical market, “revitalizing” it. After all, health insurance programs include coverage for medications prescribed by a doctor. Insurance companies are interested in using effective and inexpensive drugs, but are focused on the high efficiency of treatment and rapid recovery of the insured. Unfortunately, today such medicines are not always the drugs of choice for Ukrainian doctors despite the large number of generics presented by pharmacists.

Working directly with pharmacies, the insurance company forms the list and volume of procurement of drugs, varies prices (almost always provides a discount on drugs for the insured), even contributes to the introduction of new services, such as delivery of medicines to the client.

Analysis of the insurance market shows that the health insurance segment is currently filled mainly by the corporate sector. Health insurance is one of the main benefits of the social package of employers. And the private sector is prevented from making a significant contribution to the development of health insurance:

-weak government antitrust controls;

-Low level of solvency of the population;

Insufficient awareness of the population about the benefits of health insurance;

-Instability of the national economy.

The number of insurance companies engaged in health insurance in Ukraine is small because of the high unprofitability of this type of activity, the presence of high costs for qualified personnel, including medical, and assistance services.

In spite of presence of the above described negative factors, the monetary volume of medical insurance market in Ukraine in recent years has a stable tendency of growth. According to results of Q1 2021 the amount of collected insurance premiums exceeded the similar indicator of 2020 by 23%, and the share of payments amounted to 43,7% (according to Forinsurer).